Louis Gump will lead Cox Communications’ Advertising Sales division, Cox Media
HFA is proud to have partnered with Cox Communications, a long standing client and the largest private telecom company in America, on their recent executive search. Advertising and media industry veteran Louis Gump will join as Senior Vice President to lead the company’s Cox Media division. In this role, Louis will drive growth through innovative and client-focused strategies that build upon Cox Media’s expanding portfolio of TV and premium digital advertising solutions.
Louis was most recently CEO of NewsON, a digital media company co-founded by Cox Media Group (a separate subsidiary of Cox Communications parent company Cox Enterprises) that gives consumers access to a nationwide lineup of live and on-demand local newscasts. While there, Louis helped shape NewsON into a leader in streaming media and connected TV advertising.
Prior to NewsON, Louis served as President and CEO of mobile advertising company LSN Mobile, driving product innovation, and Vice President of Mobile at CNN, where he guided their global mobile business including the launch of a groundbreaking iPad app. He also led the expansion of The Weather Channel’s mobile business, defining the future of weather applications, websites and video.
Louis served on the board of the Mobile Marketing Association for over a decade and has been recognized with the MMA’s Lifetime Achievement Award. He’s also served in diverse capacities with organizations including the Interactive Advertising Bureau, Online Publishers Association, Atlanta Mobility Task Force, the Mobile Giving Foundation, and Junior Achievement of Georgia.
He holds a bachelor’s degree in comparative area studies from Duke University and an MBA from the University of Virginia’s Darden School of Business. Prior to starting his business career, Louis taught English in Taiwan. He lives in Atlanta with his wife and three children.
For more information about Cox Communications, please visit www.cox.com.