Philadelphia – June 19, 2018 – Howard Fischer Associates (HFA), one of the leading executive and board search firms in the nation for the past 40 years, recently placed Nicolle Pangis as president and CEO of NCC Media, the national advertising sales, marketing, and technology company owned by Charter Communications (NASDAQ: CHTR), Comcast Corporation (NASDAQ: CMCSA) and Cox Communications. This hire of Pangis, a programmatic advertising pioneer, signifies a new trend among media companies in recognition of the highly customized TV viewing habits of today’s consumers. Under the leadership of Pangis, NCC will develop a more comprehensive and data-driven approach to both linear and addressable buying options for advertisers.
“As the world of consumer content continues to expand, brands are recognizing the need to reach their audiences through channels beyond traditional media, and media companies are asking how they can compete in the digital space against OTT providers,” said Eric Ferst, Senior Principal at HFA.
“The selection of Nicolle to lead NCC is truly a sign of the times, exemplifying the industry shift from a pure linear advertising strategy to programmatic, addressable, and digital platforms and services,” said Michelle Fisk, Principal at HFA.
In her role, Pangis will ensure enabling brands to reach their target audiences no matter when or how they watch TV is a priority through revenue, business operations, and technology development. Pangis’s substantial experience in the growing programmatic advertising space includes her position as global chief operating officer of GroupM's [m] PLATFORM as well as roles as global chief revenue office and global chief operating officer at Xaxis, a pioneering programmatic digital media business. She has been nationally recognized for her expertise and innovative leadership and now brings that knowledge to NCC Media.
“We were excited to partner with Howard Fischer Associates based on the firm’s proven track record of success in the media industry,” said David Kline, President Spectrum Reach/EVP Charter and Director at NCC. “We are thrilled that they introduced us to Nicolle and look forward to what the company will accomplish under her leadership.”
Howard Fischer Associates has extensive experience placing top-level executives at large media and technology companies. As a result, the firm’s first-hand knowledge of the
industry enables its team to identify and secure strong, relevant placements such as Pangis that help companies drive innovation.
About Howard Fischer Associates
Howard Fischer Associates (HFA) is one of the leading executive and board search firms in the nation, committed to helping clients achieve their goals by identifying outstanding leaders who will effectively fit or help change their culture. The HFA process has been well-honed after 40 years of sustained excellence in the industry. HFA is headquartered in Philadelphia, with offices in Boston and Silicon Valley.