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Since its inception in 2001, BlueRoads Corporation has been focused exclusively on providing Channel Management Software-as-a-Service (SaaS), which allows companies to market and sell more effectively through indirect channels. BlueRoads is unique in providing a closed-loop system with built-in methodology, which empowers individual partner representatives to actively participate in sales and marketing processes. As a result, BlueRoads extends the bond between vendor and partner, achieving the mutually beneficial goal of increasing conversion rates, revenue and market share.

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