Newly created position designed to drive ADT’s innovation agenda focused on technology and product development

BOCA RATON, Fla.–(BUSINESS WIRE)– The ADT Corporation (NYSE: ADT ) today announced that Arthur Orduña will assume the role of chief innovation officer. In this newly created position, reporting directly to ADT’s chief executive officer, Naren Gursahaney, Mr. Orduña will be responsible for technology vision and strategy across the entire company. He will create a strategic roadmap for the full lifecycle of new and existing solutions; help define future solution and product architecture and functionality; and strengthen ADT’s relationships with key technology companies to position the company as a partner of choice.

“ADT continues to redefine what the security and home automation solutions of the future look like,” said Mr. Gursahaney. “Arthur brings a fresh perspective and deep technology and product management expertise to ADT’s bench of senior talent. He will play an integral role in spearheading the long-term vision for our portfolio and creating a culture of innovation at ADT.”

Mr. Orduña, 47, recently served as a consultant to PayPal, a division of eBay Inc., in a business development role in their Emerging Opportunities group. Prior to this, Mr. Orduña spent several years as the chief product officer and chief technology officer at Canoe Ventures, an advertising technology company founded by the top six U.S. cable companies that provide software and services to national television programming networks. Mr. Orduña has also served as senior vice president of policy and product at Bright House Networks, where he was responsible for all new video, broadband, voice, and wireless product development and deployment. He has previously held senior roles at Vivendi-Universal and Integrated Systems Inc. A former dramatist and journalist, Mr. Orduña received a B.A. degree from Cornell University.

About ADT
The ADT Corporation (NYSE: ADT) is a leading provider of electronic security, interactive home and business automation and monitoring services for residences and small businesses in the United States and Canada. ADT’s broad and pioneering set of products and services, including ADT Pulse interactive home and business solutions, and home health services, meet a range of customer needs for today’s active and increasingly mobile lifestyles. Headquartered in Boca Raton, Florida, ADT helps provide peace of mind to more than six million customers, and it employs approximately 16,000 people at 200 locations. More information is available at www.adt.com.