HFA was proud to partner with Comcast on the recent placement of Clayton Ruebensaal III as Chief Creative Officer (CCO).
In his role, Clayton will lead overall creative and brand strategy, and command all imagery that drives consumer demand generation and elevates the company in the local communities. One of Clayton’s key objectives will be to connect the creative approach to business strategy – working in close partnership with Comcast leaders and key partners throughout the company – and guiding the multi-disciplinary creative teams to achieve the highest possible standards. He will oversee this data-driven, customer-centric creative team to drive effective long-lasting business growth for Xfinity – working through both near-term and long-range strategic plans.
Clayton most recently served as EVP and Global CMO for American Express’ B2B business. He previously led Global Brand Management at American Express, and prior to AmEx, Clayton led Global Marketing for The Ritz-Carlton and held leadership positions for world-class advertising agencies BBDO, Deutsch, and BMB for clients including Pepsi, Visa, E*trade, Samsung, and more. Clayton holds a B.A. in English from Butler University.