SAN JOSE, CA — (Marketwired) — 03/10/14 — TiVo Inc. (NASDAQ: TIVO), a leader in the advanced television market, today announced it has appointed Ira Bahr as Chief Marketing Officer. Bahr will oversee the company’s strategic marketing efforts in support of TiVo’s business around the world. Bahr will assume this new role immediately, based in TiVo’s San Jose corporate headquarters and report directly to Tom Rogers, President and CEO of TiVo.

Bahr brings to TiVo more than 25 years of sales, marketing and business development experience with many high profile consumer, technology and media brands, most notably as CMO of DISH Network, where he was responsible for customer acquisition, customer loyalty, customer technology, corporate communications and Latino marketing activities. During his tenure, Bahr oversaw product planning and marketing for the “Hopper,” DISH’s whole-home DVR as well as DISH’s first mobile applications on iOS and Android. Previously, Bahr led strategic marketing for Sirius Satellite Radio. As that company’s 12th employee, he oversaw many facets of business development, marketing, programming and operations and, most notably, was responsible for the creation of the Sirius name and corporate identity.

“Ira brings with him tremendous insight and deep strategic experience from his work with some of the largest media, entertainment and consumer brands in the world,” said Rogers. “His successful track-record underscores a unique ability to communicate and market sometimes complex messages to consumers and he will play an important role as we continue to deliver the best TV experience to viewers around the world. We are extremely pleased to have Ira on board.”

“TiVo is one of the most famous trademarks in America and its products are some of the most loved consumer electronics ever developed. There is a clear opportunity for TiVo to help shape the future of video consumption and I am elated to be a part of it,” said Bahr.

Bahr began his career at BBDO, where he held various positions of increasing responsibility throughout a 13-year tenure, working with high-profile clients including FedEx, Pepsi and GE. Most recently he served as the Chief Marketing Officer for Inspirato, a luxury destination club.

Bahr holds a B.A. from Columbia University in New York City.

About TiVo Inc.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry.

TiVo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2014 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

Source: TiVo Inc.