Carlos Lamadrid Named Vice President of National Sales and Strategic Partnerships
October 20, 2014 – Bala Cynwyd, PA — Entercom Communications (NYSE: ETM) announced today that Carlos Lamadrid has been appointed as Entercom’s new Vice President of National Sales and Strategic Partnerships. Lamadrid will report to Weezie Kramer, Entercom’s Station Group President.
“We are thrilled to have someone of Carlos’s experience join our team,” said Weezie Kramer, Entercom Station Group President. “His sales, business, and marketing acumen are market tested and will help us elevate the conversation with our customers.”
In this newly created position, Lamadrid will concentrate on increasing revenue in the company’s national sales channel as well as developing integrated partnerships with leading national advertisers.
“I am delighted to join Entercom’s national sales team,” said Carlos Lamadrid. “There are unprecedented opportunities for advertisers to engage with their customers. Radio is thriving in a digital world. Reaching over 90 percent of the population in real time, radio delivers proven results for advertisers. This is an exciting time in radio broadcasting and to be part of Entercom’s sales leadership team.”
Carlos Lamadrid was, until recently, the Senior Vice President of TC Media where he reported to the company president and oversaw 18 magazines, TV/multiplatform media, licensing, and branding. Previous to TC Media, Mr. Lamadrid was the Executive Vice President at Penske Media, a leading digital media company with a portfolio of lifestyle brands providing original web content for sites such as Deadline, OnCars, and HollywoodLife. Before his tenure at Penske Media, Mr. Lamadrid was the Senior Vice President and Chief Brand Officer of the Woman’s Day Brand Group at Hachette Filipacchi Media. Mr. Lamadrid was responsible for advertising, business development and editorial aspects ofWoman’s Day magazine, Woman’s Day Special Interest Publications, and WomansDay.com. Mr. Lamadrid is a graduate of the University of Oregon.
Entercom Communications Corp. (NYSE: ETM),led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company also is the radio broadcast partner of the Boston Red Sox, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Pelicans, Oakland Athletics, Oakland Raiders and San Jose Sharks.
Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company’s audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.
The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism as well as the National Association of Broadcasters’ (NAB) Marconi Award for excellence in radio broadcasting. In 2012 and again in 2013, Entercom was named one of the top 500 technology innovators in the United States by InformationWeek.