FamilyWize is pleased to announce the hiring of Lori Overstreet as Vice President, Marketing.  Lori’s start date will be January 27th, 2014.

Lori is a Visionary Marketing Leader with a proven track record of driving growth in Fortune 500 and start-up firms.  Prior to joining FamilyWize, Lori was the President & Lead Consultant for the Overstreet Group, providing Marketing, Branding and Strategy solutions to both start-up and fortune 500 businesses in B2C and B2B sectors. 

Prior to the Overstreet Group, Lori held the position of SVP, Marketing & New Products at Ameritox, Inc.  She led a team of marketing professionals overseeing all aspects of marketing, including brand strategy, strategic sales planning, new product and channel development, advertising and promotions, public relations, digital and social media campaigns. 

Lori holds an MBA from the State University of New York at Buffalo, and a BA in Telecommunications / Advertising from Kent State University.

Howard Fischer Associates assisted FamilyWize in their Vice President Marketing search.