LONDON & BOSTON–(Business Wire)–Decibel, the leader in digital experience intelligence innovation for enterprise businesses, today announced it has expanded its senior team with two strategic hires. Jim Misuraca and Mike Tumalty have joined the company as vice president of strategic alliances and vice president of global inside sales, respectively. The team growth is the latest in a momentous year for the company, which has included Decibel being named a Cool Vendor in Personalization by Gartner and the launch of its Digital Experience Intelligence platform, a first-of-its-kind solution to automatically score the quality of digital customer experience to help marketers further maximize opportunities to improve experiences across every digital touchpoint.

The new hires will play important roles in ensuring both prospects and partners leverage the full value of the Digital Experience Intelligence platform. Misuraca will oversee the execution and expansion of Decibel’s partner program—which currently includes Adobe, Oracle, Tealium and Optimizely, and Monetate among others. His role will include scaling partner management and enablement of sales, marketing and technology. He joins the company from Oracle Marketing Cloud where he launched the ISV partner program from the ground up. During his tenure, Misuraca and his team grew the partner ecosystem to several hundred partners and tens of millions of co-sell revenue annually. Earlier in his career, Misuraca held similar roles with WebVisible, Closely, BlueCava and Datalogix (acquired by Oracle).

Tumalty will be responsible for building a rich sales pipeline to support Decibel’s continued, aggressive growth targets. In addition, he will also oversee commercial enablement and emerging sales. Tumalty joins Decibel from Panaya, where he grew the inside sales team in Europe, US and Australia. With more than 20 years of sales management experience, Tumalty has also held positions at ServiceNow managing over 110 people, Serena Software and EMC.

“Building a world-class company requires a world-class team, and both Jim and Mike represent the best in their respective areas of expertise,” said Ben Harris, CEO, Decibel. “The Digital Experience Intelligence platform has been extremely well received in the market and Jim and Mike’s expertise will help ensure our prospects and partners can take full advantage of its unprecedented ability to understand and improve customer experiences online.”

First introduced in March, the Digital Experience Intelligence platform solves a pressing challenge for brands as more customers engage via online channels: experience is subjective, personal and qualitative in nature, which makes it difficult to quantify, especially online, where visibility into how customers behave is obscured by a transaction that takes place remotely on a personal device. It is the first platform or tool that captures qualitative customer insight at a quantitative scale. This is possible thanks to Decibel’s Digital Experience Score (DXS®), an innovative scoring system that uses a new dataset to calculate a comprehensive metric which accurately and objectively measures customer experience on websites and apps. The DXS looks at key aspects of visitor interactions, including engagement, navigation, forms, technical performance and frustration, and rolls them into a singular score that businesses can use to understand and benchmark digital experience.


About Decibel
Decibel, formerly known as Decibel Insight, provides real-time intelligence that enables businesses to measure and improve online customer experiences — at scale.

Pioneering the world’s first technology designed specifically to quantify experiences, Decibel’s Digital Experience Intelligence platform captures unique experience data, enriched by machine learning, to reveal digital body language, understand user state of mind and pinpoint problem areas on your website, web applications and native apps.

Our go-to, universal metric for measuring experiences online, the Digital Experience Score (DXS®) automatically rates the quality of experiences and can be segmented across your entire digital offering and audience for immediate insight into where the biggest wins lie. This intelligence powers best-in-class forensic tools that allow digital teams to investigate exactly how and where to optimize for better experiences. Built on a flexible, fast, open API, Decibel makes it easy to integrate and export smart experience data to enrich your entire stack or model in-house.

The world’s largest companies including Lego, General Motors, British Airways and AllState Insurance use Decibel to discover opportunities to transform digital experience, drive brand loyalty and grow their businesses. Find out more at