Industry Veteran Joins Instart to Scale Operations and Accelerate Growth

Palo Alto, CA — April 26, 2018 — Instart Logic, the company helping thousands of leading brands around the world deliver a faster, safer and more profitable digital experience, today announced the appointment of Sumit Dhawan as Chief Executive Officer. Dhawan comes to Instart from VMware, where he served as general manager of the $1.5B-in-revenue end-user computing business.

As CEO, Dhawan will work with Instart’s board and leadership – including co-founder Manav Mital, who will continue to serve as Chief Strategy Officer – to help the company accelerate already rapid growth, deliver world-class service to its global customer base, and lead the expanding market for digital experience management.

“I believe that no firm is as well positioned as Instart to set the standard for helping global companies deliver an amazing digital experience,” said Dhawan. “The more I learned about Instart, the more I believed in the technology and the company. Digital engagement with customers is the next important battle for businesses, and I am thrilled to join Instart to help take it to the next level.”

“Sumit has tremendous experience at both private and public companies building great products, delighting customers, defining new markets, and delivering amazing growth,” said Instart founder and CSO Manav Mital. “Instart’s founders and the board unanimously agreed that Sumit is the right person to lead Instart through its next phase of rapid innovation and accelerated growth.”

Prior to VMware, Dhawan served at Citrix, where he held a number of executive roles – across engineering, product development, marketing, corporate development, and general management – and was a key contributor to Citrix’s growth from a private company to the publicly-traded, multinational business that it is today.

Mark Templeton, Instart Chairman of the Board, added, “I had the pleasure of working with Sumit for nearly 15 years at Citrix. He is a superior leader who drives innovative strategy and leads with purpose to get the best out of every person on the team. Instart is thriving because every business needs to master digital experience to drive brand engagement, increase revenue and delight their customers – and we have no equal for helping global brands accomplish this. Sumit is the perfect choice to lead Instart through this important next phase of growth, and we’re thrilled to have him on board.”

Instart’s Digital Experience Cloud uses artificial intelligence to give consumers what they want – fast, secure, compelling and immersive desktop and mobile digital experiences. In addition, global brands get what they need – optimized monetization and superior customer engagement.

About Instart Logic

Instart helps thousands of leading brands around the world deliver a faster, safer and more profitable customer experience through its revolutionary digital experience cloud. Instart combines machine learning, application and device awareness, and open APIs with a broad suite of integrated and automated cloud services, including web and mobile application performance optimization, image optimization, digital advertising optimization, web application security, DDOS protection, bot management and security, and content delivery. Using Instart, enterprises can provide ultra-fast, visually immersive, amazingly engaging and highly secure experiences on any device to maximize revenue, deliver superior customer experience, and gain competitive advantage. Learn more at or follow us on Twitter at @InstartLogic.