Marketron has added Bo Bandy as Vice President of Growth Marketing. Marketron is the media industry’s leading provider of business software solutions and services. Marketron’s traffic, sales, digital media, business intelligence, and media exchange services drive innovation to create new growth opportunities that produce the maximum value for our clients. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone.
Bo Bandy comes from serving as Senior Director Strategic Marketing at Gogo Business Aviation where she led a 19 percent increase in service revenue, 17 percent increase in engagement, and 80 percent increase in qualified leads passed to sales. She accomplished this through increased brand awareness, data-driven campaigns, acquisition, and nurture programs.
To learn more about Marketron, visit www.marketron.com