Marketron Appoints Jim Howard As CEO, Names Jimshade Chaudhari SVP/Product

Marketron names Jim Howard as CEO and Jimshade Chaudhari as SVP/Product. Howard most recently served as an operating partner for Diversis Capital, the private equity firm which acquired Marketron in 2018. He previously was the Founder/CEO of Crownpeak Technology. Chaudhari comes to Marketron from Sling TV, where he served as VP/Head of Product & Partnerships.

“Radio is at a pivotal moment in its transition to incorporate digital into the advertising mix. I believe very firmly that Marketron will play a central role in transforming our industry,” said Howard. “Marketron is already the key software partner for 65% of the industry and through our investment in digital innovation, we’re strategically positioned to enable a return to rapid growth and improved profitability for our customers. Adding Jimshade is key to that evolution and strategy and I’m thrilled to welcome him.”