PetSmart to acquire Montco e-commerce company Pet360

Sep 5, 2014, 10:50am EDT

Lauren Hertzler
Staff Writer- Philadelphia Business Journal

Pet supply retail chain PetSmart has plans to acquire Plymouth Meeting, Pa.-based e-commerce company Pet360, Technical.ly reported this week. The sale is expected to close in the next month or two. The acquisition amount hasn’t been disclosed.

There are 125 Pet360 employees that will remain at the Montgomery County office after the sale, Pet360 CEO Brock Weatherup told Technical.ly, and the company is expected to hire additional workers locally.

Here’s more from Technical.ly:

Weatherup, 42, who used to run a wall graphics company called Fathead, came to Philadelphia in 2009 to turn around what was then called Pet Food Direct. Back then, Pet Food Direct was an 11-year-old struggling e-commerce business in Harleysville, Pa.

Since then, Pet Food Direct has become just one of Pet360′s businesses. The company has acquired a number of pet-focused e-commerce and media companies (and invested in at least one, too), raised $18 million from Updata Partners and LRR Partners and moved to Plymouth Meeting to be more centrally-located to attract talent.

Last month, Phoenix-based PetSmart was said to be looking into a potential sale of its own company. PetSmart said it had been exploring options to “maximize shareholder value.”