Former Oracle VP to lead engineering team and continue aggressive hiring in Silicon Valley and Scottsdale locations

41st Parameter®, the global leader in device recognition technology for fraud prevention and digital marketing, today announced it has expanded its executive team with the addition of Stephen Van Lare as vice president of engineering. Formerly at Oracle as vice president of development for the Agile product line, Van Lare will be responsible for managing 41st Parameter’s product development efforts. He will report to chief executive officer Alan Naumann and will be based in the company’s San Jose, California, office located on Santana Row.

Van Lare brings more than twenty-five years of experience in creating product vision and roadmaps for enterprise software companies. His expertise in managing scalable engineering teams – from startups to Fortune 500 enterprises – will be invaluable as 41st Parameter continues to accelerate development of cloud-based SaaS solutions for both fraud prevention and digital advertising.

“Stephen’s global management skills will make him an integral part of our rapidly growing business, as he manages multiple departments across a number of locations,” said Naumann. “One of his goals will be to grow our development team, and continue to hire strong engineering talent here in the Bay Area. It will be great to have Stephen on board to help maximize and extend our technology for both fraud prevention and digital marketing.” Over the last nine months, 41st Parameter’s engineering team has doubled in size. The company expects to grow its development team by an additional 30% over the next six months, primarily in the Santana Row office in San Jose. Leading this growing group of talented engineers, Van Lare will maintain 41st Parameter’s agile development methodology and help strengthen efficiencies within the organization. Those interested in learning more about the opportunity to join 41st Parameter’s engineering team can visit

“Choosing to join the 41st Parameter team was a no-brainer,” says Van Lare. “With the rise in advanced persistent threats in fraud and the critical issues of privacy and mobile tracking effectiveness in digital advertising, 41st Parameter is in a position to address and tackle many of today’s biggest online banking, commerce and marketing challenges. We have the potential to drive the industry and I hope to play a key part in providing breakthrough technology to our customers.”

Before joining 41st Parameter, Van Lare served as a vice president at Oracle where he led a development team of more than 200 individuals across the U.S., China, India and Germany. Prior to Oracle, Van Lare’s positions included vice president of product development at Agile Software, where he managed a team responsible for worldwide architecture of the software product lines. He also spent eight years as co-founder and vice president of engineering at Tradec, Inc., leading concept and development of B2B supply chain management solutions, and nine years at ARGOSystems, a leading producer of defense electronics specializing in signal processing.

About 41st Parameter

In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to booking travel to shopping, preventing online fraud and creating relevant customer experiences are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. The company’s FraudNet platform protects businesses from fraud before it happens. AdTruth, the company’s digital marketing division, gives marketers a new and better way to recognize and reach their most valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.